- SAP CRM Sales
- SAM CRM Marketing
- SAP CRM Analytics
- SAP CRM Service
- SAP CRM Web Channel (E Marketing, CRM Mobile, etc.)
- SAP CRM Interaction Center IC
- SAP Hybris
It allows you to use cross-industry and industry-specific end-to-end business processes.
SAP CRM 2008 (7.0) released in 2009 as part of SAP Business Suite 7.0.
SAP CRM 2007 (6.0) released in 2007.
SAP CRM consists of various components that allow you to integrate CRM module with other SAP and non-SAP modules, internet, mobile devices like smartphones, tablets, and enterprise portal.
In the center, it has SAP CRM server which has sub components like −
- CRM Enterprise Functions
- CRM Middleware
- Adapters to communicate with hand held devices and internet
SAP ECC/R3 system is used for backend, SAP BI system is used for analytical reporting and SAP SCM is used to enhance the capabilities of SAP CRM module.
You can see SAP CRM architecture and all its key components −
- SAP ERM Server (CRM Enterprise, CRM Middleware, Adapter)
- SAP ECC as backend system
- SAP BI for Analytical Reporting
- SAP SCM
- Mobile and hand held devices
- Enterprise Portal
SAP CRM is one of the key module in an organization which deals with handling customer effectively and efficiently. Today’s competitive market environment, it is necessary that companies make changes in a dynamic environment and take care of all the key activities related to customer service.
SAP CRM is known as integrated customer relationship management module by SAP that helps organization to achieve their business goals and allows to perform all Customer Relationship tasks efficiently. CRM is one of key component for making business strategy for medium and large scale organizations and helps in understanding the customers, their needs and customer service effectively.
SAP CRM is part of SAP ERP business suite and is used to implement customize business processes related to Customer Relationship management CRM and to integrate with SAP and non-SAP systems. SAP CRM allows organization to achieve customer satisfaction by meeting the service expectation and providing products required by customers.
An organization model defines the sales area you should use in CRM and check in SAP ECC system. Sales area contains below components −
- Sales Organization
- Distribution channel
You download the data from sales area to ECC system and this is performed when you configure CRM module. You need to verify the configurational data in ECC before setting up in CRM.
- Web UI Configuration Tool
- Application Enhancement Tool
SAP CRM Sales allows organization to manage their sales related activities like reducing sales cycle, increase productivity of sales team, increase revenue, and customer satisfaction and loyalty. It helps organization to manage end to end sales cycle across all sales channels.Below are the key sales functions that are performed in SAP CRM −
- Organizations can perform sales planning and forecasting that helps them to forecast and plan their revenues and item quantities.
- SAP CRM is used by organizations to manage, monitor, capture and save all the critical details about customers, products, partners and prospects.
- Organization can perform territory management and assign sales managers to define the territories based on various criteria and also be allowing them to assign sales representatives for territories and identify prospects for each territory.
- To effectively manage travel and expense management for field sales personnel to record, review, and update travel information, enter receipts, and maintain time sheets.
- It is used by organizations to manage and assign different tasks to sales professionals.
- Organization use this for management of sales projects from the very start and track their progress to end.
- It help organizations to develop, implement, and manage compensation plans easily by defining incentives and commissions for sales agents.
- To configure, price, and create quotes for customers, as well as create sales orders, check product availability, and track order fulfillment.
- To perform contract management for customers by defining long term contract and renewing contracts, etc.
- Sold to party
- Ship to party
- Bill to party
Many Sales representatives work in an organization
Large sales order vales and they are distributed.
- To link an opportunity to sales project
- To link a sub opportunity to a product
- Combine several sales project connected with each other
- Structure sales project consists of several subprojects
Enter Product and configure
Next is to enter the products requested by customer. Products can be configured for every item of the quotation (Performed in SAP CRM).
Next is to check the availability of products for every item of the quotation (Performed in SAP CRM and ECC).
Pricing and Value
Next is to add the price of each product and the value of each item (Performed in SAP CRM).
Next step is to send the quotation to the customer (Performed in SAP CRM).
- LEAD – lead
- AG – Quotation
- Opt – Opportunity
- OPSM – Sales Methodology
- TA – Tele Sales, etc.
The BDOC classes or types are −
- Messaging BDocs
- Synchronization BDocs
- Mobile Application BDocs
Business transactions are structured as −
Header contains the information relevant to complete transaction like BP number, Dates, status of transactions etc.
This defines the product to which business transaction relates. Items and sub-items and their status.
The availability check is used to validate if a product is available to be added in a Sales order. This allows you to perform a check if enough stock is available or can be produced or purchased for the sales order to be placed.
Availability check can be performed in different systems and information is transferred to production or purchasing.
Action Profile is a Post Processing Framework (PPF) it gives some output on given conditions.
IPC stands for Internet Pricing and Configuration.
The important components of IPC −
- Sales Pricing Engine (SPE)
- Sales Configuration Engine (SCE)
- Free Goods Engine
- Free Goods Engine
Rebate processing is used to process the special discounts that are paid to a customer occasionally. Rebate discounts are based on specific terms and conditions and are defined in rebate agreements. The goal of rebates is to build long-term customer relationships.
Rebate processing enables you to define rebate agreements and perform accounting for rebates given during the validity period of a rebate agreement.
You can access Rebate processing in CRM WebClient UI. Or few of the features can be accesses via SAP Easy Access menu.
To activate the rebate processing, go to SPRO → IMG → Customer Relationship Management → Rebate Processing → Activate/Deactivate Rebate Processing.
Following is list of available transactions −
- CR100: CRM base customizing
- CR600: Marketing and Campaign management
- CR400: IC Winclient
- CR410: IC Webclient
You can use PIDE track or try transaction SMOEAC.
This can be maintained with the help of project profiles.
This can be maintained with the help of project profiles.
To delete business partner you can use BUPA_DEL and BUPA_PRE_DA.
CRM Marketing is one of the key component in Customer Relationship management and is used to plan all marketing related activities centrally and implement them successfully across organization. Marketing involves analyzing the market segments and identifying the valuable customers.
Marketing deals with demand creation, building long term customer relationships, creating brand awareness. Marketing also deals with marketing campaigns, lead generation, connecting with target customers, and success of all these activities.
You can assign marketing plans to each other and campaigns can be assigned to each market plan element but you can’t assign marketing plans to a campaign.
A Marketing calendar is known as integrated tool to manage information about marketing activities within a defined time period. You can create new activities, change or display existing activities directly from the calendar.
A Marketing calendar is suitable for all type of marketing roles if you are a marketing professional involved in product campaign or a trade fair promotion manager, you can use market calendar to improve the visibility of all marketing and promotional activities and increase coordination between teams for market campaigns.
Campaigns are created in an organization to improve the sales, to improve the image of products, create new opportunities for add on sales, etc. In SAP CRM, you can implement different inbound and outbound campaigns which are multichannel and they can be used to define and implement best possible marketing strategy by using constraint-based optimization techniques to determine the best marketing mix.
Campaigns can be created in CRM using multiple ways −
Using Campaign Wizard
You can create simple campaigns using campaign wizard that target to a single group and that doesn’t require full functionality of campaign management. You should have business function Campaign Wizard (CRM_MKT_CPG_WIZARD) activated to use this function.
- Using Campaign Templates
- Using Existing Campaigns
To perform campaign execution, you should have atleast one campaign created in CRM. You have created a campaign in Marketing → Campaigns and it contains the necessary information such as communication medium and target group.
Go to Marketing → Campaigns, you have to select the campaign or the campaign element you want to execute.
Next is to release the campaign by changing the status to Released in General Data. Next is to click Start on the Campaign Details page to start processing the campaign.
In today’s market, customers are expecting more in terms of service from the organizations. SAP CRM offers a complete end-to-end solution for your service business and helps you to increase customer loyalty and to boost profitability.
Using SAP CRM Service, you can manage your service cycle that starts with service agreements and contracts, service order management, complaints and returns and service confirmation in the service cycle.
Below are the key functions that can be performed from SAP CRM WebClient −
- Service Order Management
- Service Ticket Management
- Complaint Management
- Case Management
- Product Registration
- Knowledge Search
Service requests are used to fulfill the service requests submitted by the customer. Companies can use service requests internally where a different department delivers service and also for external customers. Customer can call service desk to open service requests or can be submitted directly by service personnel or by users after logging into the system.
Service Ticket was introduced in CRM 4.0 and was variant of IC interaction Center service order business transaction. Service ticket was introduced to provide add on industry service to support service desk scenarios.
Service Requests are available in CRM 7.0 and are introduced to provide functionality in service tickets and also additional features like multilevel categorization, knowledge articles, and master service requests.
Service contracts are defined as service agreements with customers for the specified scope of services and in a defined time frame. Service contract contains the scope of services, SLA’s, prices like annual maintenance contract details, cancellation conditions etc.
A Service contract consists of detailed information that has been agreed upon with the service recipient like −
- Regular service checks for devices that has been sold or rented.
- Expenses involved for the routine tasks in Service.
- All the objects that come under service agreement.
- Conditions under which the contract can be cancelled.
Complaints can be used both in service and sales. Complaints can be created for in-house repair, billing related, returns or any deliveries which doesn’t satisfy the customer.
Return can be used for the goods delivered to a customer. A customer can also return a service part for which was not used.