Google Analytics Interview Questions and Answers

Q1. What do you mean by Analytics?
Analytics is the disclosure and correspondence of various examples in information. It helps us settling on better choice, it works like a client’s input to a specific item/benefit. Computerized Analytics is a mix of numerical measurements and PC programs.

Q2. What is Google Analytics?
Google analytics is the most powerful tool to check the performance of our website. Google Analytics has two types of services one is a free service provider and the another is paid tool, as all of us knows paid tool is very costly. So maximum website owners uses free service it is very useful for search engine optimization (SEO) that is used for marketing purpose and helps you to track the all performance records for your website like live users, Keywords, Location, Gender.

Q3. What do you analysis most often in Google Analytics? OR what is the most important things in Google Analytics you will want to analysis?
Google Analytics gives a heaps of information and bits of knowledge and each information example is vital yet at the same time there are a few ranges where we can concentrate more like: – Traffic Sources – Bounce and Exit Rate – Top Performing Pages/Landing Pages – Unique Vs. Returning Visitors – Funnel and Goal Conversions .

Q4. What is session?
it is a group of Actions that takes place in your webpage or website with in a particular time period. A single Google Analytics session will contains multiple  page views.

Q5. What is page view?
it is recorded every time when a page is viewed so when a visitor hits a back button or refresh button still the page views are recorded everytime a page is opend in browser.

Q6. What is bounce rate?
A visit with one page view doesnot matter but how long the visitor was on the page or off they left it is a visit with only one interaction.

Q7. What is Users?
In google analytics the users are that have had atleast one session with in selected date range repeated and new both are counted.

Q8. What is Aquasition report in Google Analytics?
Aquasition report provides a window on the user Aquasition by channel, campaign, keyword, and source media. Channels in the aquasition reports are rule based grouping of the most common sources of traffic.

Q9. How many types of custom Reports in Google Analytics?
There are 3 types of custom Reports in Google Analytics.they are
1.Explorer
2.Flat Table
3.Map overlay

Q10. What does the Visit Duration report show you?
It categorizes visits based on the amount of time they spend on your website.

Q11. What is a good metric for measuring the quality of traffic to your website?
Conversion rate.

Q12. What is a Dimensions?
Dimensions are attributes of your data. For example, the dimension City indicates the city, for example, “Paris” or “New York”, from which a session originates. The dimension Page indicates the URL of a page that is viewed.
(OR)
A dimension is the attribute of visitors to your website. For example, let’s say a man aged between 25-34 from London visited your website after clicking on an organic search listing on Google which he found by searching for the keyword ‘attribution modelling’.

Q13. What is a Metrics?
Metrics are quantitative measurements. The metric Sessions is the total number of sessions. The metric Pages/Session is the average number of pages viewed per session.

Q14. What is Cohort Analysis?
A cohort is a group of users who share a common characteristic that is identified in this report by an Analytics dimension. For example, all users with the same Acquisition Date belong to the same cohort. The Cohort Analysis report lets you isolate and analyze cohort behavior.

Q15. How can you determine whether people who use your Site Search have a higher conversion value than people who do not?
Go to the Site Search Usage report and view the Goal Conversion tab.

Q16. What types of goals can Google Analytics track?
Destination URLs, time on site, pages per visit, and events.

Q17. What are Google Analytics ‘Goals’ and why should I use them?
In Google Analytics the site hits is the aggregate number of pages saw. Counting the rehashed After introducing Google Analytics’ following code, your next step is to recognize what key site guest activities you need to screen. Google Analytics alludes to these as Goals, which you ought to use to gauge which sorts of substance pattern well with guests and which don’t.
Destination: A specific location within your website.
Duration: How long people website visits last.
Page Visit: Which pages and screens visitors view during a single visit.
Events:  Actions visitors take during a visit, including ad clicks, social media shares.

Q18. Can I track my Google Adsense campaigns with Google Analytics?
Yes, Google Analytics measures the achievement of your Google Adsense. In the event that your goal is to create income through AdSense activities, Waisberg suggests utilizing Google Analytics’ Pages report. It gives a point by point perspective of which site page performed best regarding creating AdSense income and that’s just the beginning.

Q19. What is meant by conversions and how will you track conversions through GA?
Changes happens when any predefined objectives are refined consequently producing ROI to the business. Legitimate objective URL’s should be indicated before GA can begin following transformations. We have to characterize an objective URL through the Conversion segment in GA and at whatever point the guest comes to the predefined objective URL, a fruitful change gets followed.

Q20. What do you understand by assisted conversions?
On the greater part of the cases, changes don’t happen utilizing a solitary channel. regularly, more than one divert is incorporated into an effective change. Helped transformations helps us to get a reasonable thought as to which diverts are included in contributing a change. This is appeared in the Multi Channel Funnel reporting tab in GA. Normal channels adding to changes are immediate, natural hunt, referral, not set, informal organization and email.

Q21. How can I identify the keywords that are sending paid traffic to any site?
The keyword column displays traffic divided under paid and organic. We can easily identify the paid keywords by moving to the keywords section

Q22. What are some ways you can use profiles?
You can look more closely at traffic to one subdomain, you can look more closely at traffic to one directory or section of a website, and you can limit access to some segments of data.

Q23: You want a profile to include only Google AdWords data. How can you do this?
Use an Include filter.

Q24.  Is profile filter order applied in order, or all at once?
In order, so be careful how you apply filters on your data.

Q25.  How can you track user engagement on websites that use Flash or AJAX and are located on one HTML page?
You can use Event Tracking, or track interactions as Pageviews and set goals.

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