Q1. Importance of Social Media
Ans: Since Social Media is highly customizable in nature with social media ads, it is important for every business, be it small or large. For instance, Facebook ads allow you to target users by things like industry, education level, location, history of purchases, and the pages they have liked.
Q2. Do you know what Facebook Edgerank is? Why is it important?
Ans: Facebook Edgerank is the algorithm used by Facebook to determine whether your posts should be put up or not in the news feed of your page as well as your follower’s page and what should be their position.
- The affinity between you and your followers
- How links, video, images, and content engages the reader
- And the time of the post.
All these aspects impact the marketing strategy of your Facebook Business page which makes it so important to understand Edgerank.
Q3. What are the social media success tracking tools?
Ans: It is important to track the social media success to know if you are on the right track or not and if not, then what could be done to improvise the performance. The relevant metrics that could be used to track social media success are:
To measure how much traffic is being directed to your website from different social media channels.
Quality and relevancy of content
By monitoring the unique page views, total pages viewed, and the time spent on a page can be used to review the quality of content.
Observe the conversations about your company
The share of voice is nothing against conversations about your company vs that of your competitor’s. You can observe this by a simple yet effective formula i.e., company’s mentions on social media platforms and the mentions of your competitor’s name on the same.
You can use SocialMention, a free tool to track the names.
Tracking with Social CRM tool
You can track the total size of community and engagement with the help of a social CRM tool.
Tracking overall Social Media Returns
By adding up the total of your positive, negative, or neutral mentions, you can measure the social media returns over time.
Q4. What KPIs (Key Performance Indicators) would you recommend to report on social media efforts?
Ans: There are various key performance indicators like Video or SlideShare views, Social Connections, Traffic Data, Mentions, Comments, Likes, Shares, Demographics and Location, the number of active followers, and more.
One should identify to determine the reach and engagement of the company on social platforms. By tracking the right KPIs, the company will be able to make adjustments to your social media budget and strategy.
Q5. Is Google+ worth for using in a business?
Ans: Google+ provides a unique tool ‘Hangouts’ which helps a business to have video conversations with its followers at zero cost. If you regularly share high-quality content on Google+, it will get indexed instantly and thus, it becomes easier for one to rank their website on target keywords.
With +1s on Google+, the company will have a greater chance to have a higher ranking on Google.
It is also advisable to integrate the Google+ page with other platforms like LinkedIn, Facebook, YouTube, and company’s website.