Measuring Social Media ROI

Course Features

Course Details

Course Objectives
After the completion of the 'Measuring Social Media ROI' course at Iteanz, you will be able to:
1. Understand how social media is linked to the company strategy
2. Know how social media can impact company results
3. Learn how to define, measure, and calculate the ROI of social media
4. Plan your Strategy & Balance Scorecard
5. Know about the Marketing & Leveraging the 4 P’s
6. Which Sales Model works for You
7. Understand your Business Vale Proposition: Exploring the 9 Areas
8. Understand the Social Media Planning
9. Cost of Social Media
10. Cost of Social Media defined in terms of Human Resource & Technology
11. Benefits of Social Media & Defining the Customer
12. Lifetime Value
13. Defining the MEV (Media Equivalent Value)
14. Social Media & Brand Equity
15. A Real life Case study on how to use Social Media ROI Planning & Tools

Why Learn Measuring Social Media ROI? 
Nowadays, social media ROI has become one of the most discussed and current topics around marketing, communication and digital media professionals. Here, we introduce you to the basics of social media ROI, so you can start your learning journey along this course.
The ROI of social media will allow you to find out the success of your campaigns and compare them to other campaigns or even other non marketing projects in your organisation. That's the beauty of ROI, its comparability across realms.

Who should go for this course? 
This course is a solid foundation for social media professionals, marketers, PR and communication managers, as well as entrepreneurs and business owners.

What are the pre-requisites for this Course? 
Basic knowledge of social media, and at least user experience in some of the major platforms (i.e. Facebook, Twitter, LinkedIn).

1. Basics of Social Media ROI
Learning Objectives - In this module, you will understand the basic concepts of social media ROI and how social media marketing can impact business from the broader strategy, to the sales pipeline Topics- What is Social Media ROI, Why it should be measured, Basics of business: strategy, marketing, and sales, Nine areas in which social media improves your business, The social media plan

2. Social Media ROI into Practice
Learning Objectives - In this module, you will learn how to plan for an adequate measuring strategy, what needs to be measured, and how to calculate social media ROI Topics - The ROI of Marketing, Costs of social media, Benefits of social media, Measuring social media ROI in practice

This course does not have any sections.

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