SEO is an abbreviated which stands for “Search Engine Optimization”. It is a technique through which you can easily increase the visibility of your website or the web page in the SERP’s (search engine result pages) or unpaid results—often referred to as “organic”, “natural”, or “earned” results.
The two types of SEO are:
- On Page Optimization.
- Off Page Optimization.
Some of the SEO tools that you can use are Google analytic, keyword search, Alexa, open site explorer, Google Webmaster.
There are few things that you should keep in mind to make a website search engine friendly are word count, backlinks, anchor text, outbound links, keyword etc.
Backlink is basically referred as incoming links to your website or web page. It is important because it results in the better chance of visibility in the search engine along with better traffic and ranking.
The Search engine optimization (SEO) is essential because of the following reasons:-
Most of the user’s majority of search engines is more likely to click on one of the top 5 suggestions on the results pages (SERPS), so to take advantage of this and gain visitors to your website or customers to your online store you need to in the top positions.
SEO is not only about search engines but good SEO practices improve the user experience and usability of a website.
- Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site’s trust.
- SEO is appropriate for the social marketing of your website. People who find your website by searching Google, Yahoo & Bing are more likely to promote it on social channels such as Facebook, Twitter, G+, LinkedIn or other social media channels.
- SEO is essential for a big website like an example, if you have a website with more than one author, it can benefit from SEO in a direct and indirect way.
- Direct benefit: Increase in organic traffic
- Indirect benefit: Having a common framework (checklists) to use before publishing content on the site.
Search engine optimization can put you ahead of the competition. If two similar niche websites are selling the same products, the search engine optimized website is more likely to have more business and make more sales.
Basically search engine is software based on a web system which is developed in order to search and locate information on the World Wide Web. The search engines are generally answering to all the questions that are entered by the users and in response, they give them a list of search results.
Some of the search engines with which you might be similar are – Google, Bing, Yahoo!, Baidu, and Yandex.
Google: – It is used everwhere around the world.
Bing: – It is widely used in U.S and Canada.
Yahoo: -it is mostly popular in the U.S and Canada.
Baidu: – The search engine Baidu offers many services which includes results for Chinese websites, audio files, and images.
Yandex: – This is the most popular search engine in Russia.
The term Crawling or web crawler is referred to an automated process through which different search engines filtrate web pages for proper indexing. Usually, the crawler used to go through different web pages because of the relevant keywords, content, and hyperlink. There are few crawlers for different search engines like:-
Google: – Google Bots crawler.
Yahoo: – Yahoo Slurp crawler.
Bing: – Msnbot crawler
Their main function is to go through from other linked pages on websites, usually, companies build their sitemaps for better accessibility and navigation.
The word indexing comes into account just after the crawling process gets completed during any search. Generally, in indexing, Google uses the crawling feature to collect different pages relevant to your search queries, and according to that indexing in done which further includes specific keywords or search terms and their locations.
The term SERP stands for Search Engine Result Page is used to display a specific query which is entered over different search engines.
In organic SEO it displays all the listing of the web pages which are almost relevant to all the queries that are entered into the search engine by the users. Mostly it is referred as “free” or “natural” result. If the website is getting a higher ranking in the organic result over the search engines is the major purpose of SEO
Mostly paid results is completely opposite of organic results it includes generally all the advertisements that are usually displayed above the organic results. Many website owners generally pay to Google in order to display their website with better ranking for certain search terms or keywords.
On Page SEO basically includes all the activities that are executed within the website in order to attain better ranking and drive relevant traffic from the search engines.
This is related to the HTML source code of any web page along with the optimization of the content. Some aspects include Meta tags, title tags, meta description and heading tags.
The term off page SEO involves all other aspects that affect the search ranking of the website on the search engine result pages.
The word keyword can be used a key for serving any word. Keywords are the basically key phrases and words in SEO which includes the web content which helps the users to find the specific website by entering relevant search queries over the search engines.
When the combination of more than four words is there then the search results becomes highly specific. Even long tail keywords are easy to get ranked in the SERP’s. They are helpful to draw quality traffic with increased lead conversation rates.
The word LSI stands for latent Semantic Indexing this semantics are linked with the main keywords that user generally enter over the search engines.
In the field of SEO, header tags or heading are generally used to separate the different parts like heading from the sub heading of any content. Approx there are 6 headings within a page in a top-down hierarchy.
In the process of Canonical URL the best URL are selected for the web pages which the visitors generally wants to see. This is very beneficial in the case of content syndication especially when the multiple versions of the same page becomes available over the internet. Even it resolves all the issues related to content duplication.
For example, most people will go to consider all these URLs as the same URLs:
Page title is another name for the title tag. It is a kind of phrase which is referred for describing webpage content. This usually appears on the search result page just above the URL and even visible at the top of your browser.