16). What is the long tail keyword?
Ans16: When the combination of more than four words is there then the search results becomes highly specific. Even long tail keywords are easy to get ranked in the SERP’s. They are helpful to draw quality traffic with increased lead conversation rates.
Q17). What are LSI keywords?
Ans17: The word LSI stands for latent Semantic Indexing this semantics are linked with the main keywords that user generally enter over the search engines.
Q18). What are Heading tags?
Ans18: In the field of SEO, header tags or heading are generally used to separate the different parts like heading from the sub heading of any content. Approx there are 6 headings within a page in a top-down hierarchy.
Q19). What is Canonical URL?
Ans19: In the process of Canonical URL the best URL are selected for the web pages which the visitors generally wants to see. This is very beneficial in the case of content syndication especially when the multiple versions of the same page becomes available over the internet. Even it resolves all the issues related to content duplication.
For example, most people will go to consider all these URLs as the same URLs:
Q20). What is Page Title?
Ans20: Page title is another name for the title tag. It is a kind of phrase which is referred for describing webpage content. This usually appears on the search result page just above the URL and even visible at the top of your browser.
Q21). What is SEO friendly URL?
Ans21: Basically SEO friendly URLs are used in order to optimize the structure and word usage in URLs which results in better indexing of a website by the search engines. The keywords with proper length and file structure in the URLs leads to better website ranking and website navigation.
Q22). What are Meta descriptions?
Ans22: The Meta description is also known as HTML attribute which includes an accurate description of any web page content. They even act as a snippet of the web pages over the SERP’s. Ideally, it can involve description up to 150 characters.
Q23). What is a Do-Follow link?
Ans23: According to the name Do-Follow Link suggest and allows Google link calculator called Page Rank to count all the incoming link from other web pages and websites as link points.
Q24). What is a No-Follow link?
Ans24: The complete opposite of Do-Follow link is a No-Follow link that is a link attribute which do not allow the Google bots to follow them. Only human can follow these links and cannot be followed by any robots. The structure of No-follow link attributes is done in the following manner:
<a href=”http://www.example.com/” rel=”follow”>Link text</a>
Q25). What is internal linking?
Ans25: The process of providing hyperlinks on the web pages is known as internal linking which connect to the same domain. You can say it just the another way of directing visitors from one page to another of the same website.
Q26).What are incoming links?
Ans26: Inbound Links is the another name of incoming links or backlinks which refer to the hyperlink available on a third party webpage that directs the user to your web page only.
Q27). What is an outgoing link?
Ans27: The outgoing link is a kind of hyperlink that targets at a pointy or external domain and is different from the link that is available on the source domain. For example, In case you are providing links to other third-party web pages on your website, those would be external links to your site.
Q28). What are the most important Google ranking factors?
Ans28: The three top most ranking factors which affect the search engine algorithm of Google includes the following:-
Q29).What is robots.txt?
Ans29: It’s a way of telling the Search Engine Bots about the web pages on your website that you don’t want to open or visit by others.
If in case you want to block all search engines robots for crawling your website, then just put the follow code:
If you want to block Google for crawling your website, just put the follow code:
It’s important to install Robots.txt file very carefully, or else errors might occur while displaying the website.
Q30).What is HTML Sitemap?
Ans30: The HTML Sitemap consists of one single HTML page that contains the links to all the web pages of any specific websites. Even it contains all the all formatted text files and linking tags of any particular website. Generally, it helps you to get the better navigation of your website by listing all the web pages in one place in a user-friendly manner
Q31). What is XML Sitemap?
Ans31: The term XML stands for Extensible Markup Language which was initially created to t accelerate the functionality of the search engines. Basically, a good XML sitemap provides you the information about the number of pages present on any specific website, along with the total number of updates which even includes the last time modification details which help in proper indexing of the website by the search engines.
Q32). How can I see what pages are indexed in Google?
Ans32: There are two ways to check whether the web page of any specific website is indexed by the google involves the following:-
Anyone can check the Google Index Status of any specific website with the help of Google Webmaster Tools.
Even one can perform a manual check and search on Google by typing in Google search bar and it will display the number of pages indexed would reflect on the SERP.
Q33). What are 404 errors?
Ans33: The 404 errors is considered as the obstruction in the way of successful SEO. In case if the URL is renamed or it becomes not- existence any link which is connected to that URL will result in 404 errors.
Q34).What is 301 Redirect?
Ans34: The term 301 Redirect is referred as one of the most prominent ways of applying redirects on any websites. When a particular web Address is changed permanently due to any reason, then its best to use 301 redirect which will redirect the users directly to the new web address.