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HubSpot Marketing Hub Training
Join HubSpot Marketing Hub Training – Learn Marketing Automation, Lead Generation, Campaign Management & Performance Analytics
Course Overview
Gain hands-on expertise in HubSpot Marketing Hub to automate campaigns, generate and nurture leads and drive measurable business growth.
The HubSpot Marketing Hub Training by Iteanz is designed to help aspiring digital marketers, marketing automation specialists, growth marketers, and marketing operations professionals build end-to-end expertise in planning, executing, and optimizing data-driven marketing campaigns using the HubSpot Marketing Hub platform.
This training equips learners with practical, hands-on skills to design and automate marketing workflows, manage leads, run multi-channel campaigns, and track performance across the entire marketing funnel. Participants will learn campaign planning, email marketing, marketing automation, lead scoring, list segmentation, attribution reporting, analytics, and performance optimization—aligned with modern inbound marketing and revenue-driven growth strategies. By the end of the program, participants will gain the confidence to operate as HubSpot Marketing Hub specialists who can drive lead generation, nurture prospects, improve conversions, align marketing with sales, and measure campaign effectiveness effectively within the HubSpot ecosystem.
Prerequisites
Technical Prerequisites
- Basic understanding of cloud-based applications and browser-based tools
- Familiarity with digital marketing tools such as email platforms, CRMs, or automation software
- Basic knowledge of marketing assets such as emails, forms, landing pages, CTAs, and lists
- Understanding of workflows, automation rules, or trigger-based marketing is helpful
- Prior exposure to HubSpot or similar marketing automation platforms is beneficial but not mandatory
Domain Prerequisites (preferred but not mandatory)
- Understanding of digital marketing and inbound marketing concepts
- Familiarity with lead generation, nurturing, and conversion funnels
- Awareness of email marketing, campaign management, and customer journeys
- Basic knowledge of analytics, performance tracking, and ROI measurement
Recommended Skills
- Analytical and strategic thinking for campaign planning and optimization
- Ability to align marketing activities with business and revenue goals
- Attention to detail while managing automation workflows, lists, and segmentation
- Willingness to learn HubSpot marketing best practices, automation tools, and analytics features
- Interest in marketing operations, growth marketing, CRM platforms, and MarTech ecosystems
Learning Objectives
Master the Inbound Methodology: Apply "Attract, Engage, and Delight" strategies within the HubSpot ecosystem.
Manage Lead Lifecycles: Successfully capture, segment, and nurture leads using the HubSpot CRM and Marketing Hub.
Automate Marketing Workflows: Build complex automated sequences to scale marketing efforts and reduce manual tasks.
Design High-Converting Assets: Create professional-grade landing pages, emails, and forms without needing deep coding knowledge.
Analyze & Report ROI: Utilize advanced analytics and custom dashboards to prove the impact of marketing campaigns on revenue.
Who Can Attend
Marketing Managers & Executives: To oversee and execute multi-channel campaigns.
Content Strategists: To manage blogs and SEO-driven content.
Marketing Automation Specialists: To design and manage lead nurturing workflows.
Sales & RevOps Professionals: Seeking to align marketing data with sales processes.
Business Owners/Entrepreneurs: Looking to scale their business through automated inbound lead generation.
Curriculum
Module 1: Introduction to HubSpot & Inbound Marketing
- Understanding the Inbound Methodology and the "Flywheel" concept.
- HubSpot ecosystem overview: CRM, Marketing, Sales, and Service Hubs.
- Initial Account Setup: Tracking codes, domain connections, and brand kit settings.
Module 2: Contact Management & Segmentation
- Mastering the CRM: Managing contact and company records.
- Custom Properties: Creating and mapping data fields unique to your business.
- Advanced Segmentation: Using Active and Static Lists to target specific audiences.
Module 3: Lead Capture & Conversion Tools
- Forms & Pop-ups: Designing lead capture forms and non-intrusive pop-ups.
- CTA (Call-to-Action) Builder: Creating and testing buttons that drive clicks.
- Lead Flows: Mapping the path from a visitor to a marketing-qualified lead (MQL).
Module 4: Content Marketing & SEO
- Blogging Tool: Creating, optimizing, and scheduling blog posts.
- SEO Strategy Tool: Using Topic Clusters and Pillar Pages to rank higher on Google.
- Social Media Integration: Connecting accounts and scheduling cross-platform posts.
Module 5: Email Marketing Excellence
- Drag-and-Drop vs. HTML Email Editors.
- Personalization Tokens: Tailoring emails based on CRM data.
- A/B Testing: Experimenting with subject lines and content for better open rates.
- Compliance: Understanding GDPR and CAN-SPAM within HubSpot.
Module 6: Landing Pages & Web Assets
- Designing high-performance landing pages for lead magnets.
- Using Smart Content to show different versions of a page based on visitor data.
- Mobile optimization and page speed best practices.
Module 7: Marketing Automation & Workflows
- Building Lead Nurturing sequences.
- Internal Automation: Setting up task reminders, lead rotation, and property updates.
- Advanced Logic: Using delays, if/then branches, and enrollment triggers.
Module 8: Paid Advertising Management
- Connecting Google, Facebook, and LinkedIn Ad accounts.
- Ads Attribution: Tracking which specific ads led to closed-won deals.
- Creating Lookalike Audiences directly from HubSpot contact lists.
Module 9: Analytics, Reporting & Dashboards
- Standard Reports: Analyzing traffic, sources, and campaign performance.
- Custom Report Builder: Creating multi-object reports (e.g., Contacts + Deals).
- Attribution Modeling: Understanding which touchpoints contributed to revenue.
Module 10: Advanced Features & Integration
- Multi-brand management with Business Units.
- Integrating HubSpot with 3rd party apps (Salesforce, Slack, Zoom).
- Final Assessment and HubSpot Certification Exam preparation.
Get Started with a Demo
Key Features of our Training.
Expert Trainers
Learn from experienced professionals and industry experts with real-world knowledge.
Hands-On Training
Gain practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored solutions to meet the unique needs of organisations and teams.
Certifications & Assistance
Courses are aligned with international standards and we also help you to prepare for globally recognised certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Testimonials
Success Stories in Their Own Words
“A wonderfully clear and engaging course! The instructors broke down tools like email marketing and social planning into manageable steps. The positive, supportive environment from the Iteanz team made all the difference. Feeling empowered!”
Rahul Tyagi
Brand Coordinator
“As a small business owner, this training clarified how to organize all my marketing in one place without the tech overwhelm. The team’s practical, step-by-step teaching style was exactly what I needed. Highly motivating and effective!”
Samar Dalvi
Business Owner
“Beyond basics, the advanced module on SEO optimization within HubSpot and lifecycle stage configuration provided immediate ROI. The support team’s help in troubleshooting custom integration scenarios was prompt and solution-oriented.”
Sirat Mishra
Digital Marketing Head
“The training's depth on workflow automation and SMART goal alignment was exceptional. The faculty’s expertise in translating complex attribution reporting into actionable strategy was invaluable for my B2B campaigns. A highly technical and practical deep dive.”
Kishore Satya
Marketing Specialist
FAQ's
Will I get placement assistance?
Iteanz is providing 100% placement assistance on our key courses. We help you with career counseling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.
Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.
Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25,000 to all Iteanz students which will help you to attend the interviews with more confidence.
Can I attend a demo session before enrollment?
Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form to schedule a free demo.
What if I miss a class?
You will never miss a lecture at myTectra. You can choose either of the two options:
Classroom Training:
- If you miss one or a few classes we can give a backup class based on the trainer and your convenient time.
- In case you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many course topics you have completed so far.
Live-Online Training:
- View the recorded session of the class available in your LMS.
- You can attend the missed session, in any other live batch.
What if I have more queries?
Just give us a CALL at +91-80-468-10331 OR email at info@iteanz.com
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?
For Individual:
Classroom Training - Bangalore
Live-Online Training - Globally
For Corporates:
Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!
Online Training - Globally
* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.
Who are the Trainers?
Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.
Career Services
Placement Assistance
Resume & LinkedIn Profile Building
Exclusive access to Iteanz Job portal
Access to Soft Skill Enhancement
Mock Interview Preparation
One-on-one career guidance
Related Programs
Corporate Training
Empower your team to excel—transform potential into performance with Iteanz Corporate Training today!
We’d Love to Assist You!
Talk to our training advisor today and discover how Iteanz can help you achieve your training goals.
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