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Oracle Eloqua Training
Join Oracle Eloqua Training – Master Marketing Automation, Lead Management & Real-World Campaign Skills
Course Overview
Gain expertise in B2B marketing automation by building powerful campaigns and optimizing leads with Oracle Eloqua.
The Oracle Eloqua Training is meticulously designed for marketing operations professionals, digital marketers, and CRM administrators who want to harness the full power of B2B marketing automation. This program focuses on utilizing the Oracle Eloqua platform to orchestrate sophisticated multi-channel campaigns, automate lead management, and align marketing efforts with sales goals to drive measurable ROI.
This training provides a comprehensive, hands-on deep dive into the platform's architecture. Participants will learn to build responsive marketing assets, design automated workflows on the Campaign Canvas, and implement advanced lead scoring models to ensure high-quality leads are delivered to sales teams in real time.
This training covers:
- Eloqua Fundamentals: Navigating the interface, understanding the data model (Contacts, Accounts, Custom Objects), and managing security settings.
- Campaign Orchestration: Building multi-step automation workflows using the Campaign Canvas and Program Canvas to trigger personalized buyer journeys.
- Asset Management: Creating responsive, high-converting emails and landing pages using the drag-and-drop editors and dynamic content.
- Audience Segmentation: Mastering the Segment Editor to target specific personas based on demographic, firmographic, and behavioral "Digital Body Language."
- Lead Management & Scoring: Implementing automated lead scoring models (Profile vs. Engagement) and nurturing paths to prioritize sales-ready prospects.
Prerequisites
Technical Prerequisites
- Digital Marketing Basics: A firm grasp of email marketing principles, including deliverability, list hygiene, and A/B testing.
- CRM Familiarity: Basic understanding of how CRM systems (like Salesforce) work and how they interact with marketing tools.
- Web Fundamentals: Familiarity with basic HTML/CSS is beneficial for customizing email templates and landing pages.
- Data Literacy: Ability to work with spreadsheets and understand basic data relationships (one-to-many, field mapping).
Domain Prerequisites (preferred but not mandatory)
- B2B Marketing Lifecycle: Awareness of the Demand Generation funnel, lead stages (MQL, SQL), and the buyer’s journey.
- Content Strategy: Understanding how different types of content (whitepapers, webinars) are used in nurturing campaigns.
- Privacy Compliance: Basic knowledge of global data privacy regulations like GDPR and CCPA.
Recommended Skills
- Strategic Thinking: Ability to visualize complex marketing workflows and customer experience paths.
- Analytical Mindset: A drive to use data and reporting to iterate on campaign performance and improve conversion rates.
- Attention to Detail: Precision in configuring automation triggers and segment filters to ensure the right message reaches the right person.
Learning Objectives
Navigate and Configure: Master the Eloqua interface, user security, and database settings.
Design Campaigns: Build multi-step automated marketing journeys using the Campaign Canvas.
Manage Data: Implement lead scoring models and segment audiences with precision.
Create Assets: Build responsive emails and landing pages with dynamic content.
Analyze ROI: Utilize Insight reporting to measure campaign performance and marketing impact.
Integrate Systems: Understand the fundamentals of CRM integration (Salesforce, Oracle CX Sales).
Who Can Attend
Digital Marketing Managers and Specialists.
Marketing Automation Administrators.
CRM Administrators and Sales Operations Professionals.
Demand Generation and Lead Management teams.
IT Professionals managing marketing stack integrations.
Curriculum
Module 1: Introduction & Fundamentals
- Overview of Oracle Marketing Cloud and the Eloqua ecosystem.
- Navigating the Eloqua interface and Dashboard.
- Understanding the Data Model: Contacts, Accounts, and Custom Objects.
- Initial Setup: Creating Users, Security Groups, and Microsites.
Module 2: Contact Management & Segmentation
- Importing and managing contact data.
- Building Filters: Defining audience criteria based on behavior and profile.
- Shared Lists vs. Shared Filters.
- Creating Dynamic Segments for targeted messaging.
Module 3: Asset Creation: Email Marketing
- Using the Design Editor vs. HTML Upload.
- Personalization: Using Field Merges and Dynamic Content.
- Email Headers, Footers, and Signature Layouts.
- Managing Email Groups and Subscription Preferences.
Module 4: Asset Creation: Landing Pages & Forms
- Designing responsive Landing Pages.
- Building Forms: Fields, Picklists, and Validation.
- Form Processing Steps: Redirects, Post-data to CRM, and Auto-responders.
- Introduction to Progressive Profiling.
Module 5: The Campaign Canvas
- Simple vs. Multi-step Campaigns.
- Campaign Workflow: Elements (Segments, Emails, Wait steps).
- Decision Rules: Using "Opened Email?" or "Clicked?" triggers to branch journeys.
- Activating, Deactivating, and Editing active campaigns.
Module 6: Lead Scoring & Nurturing
- Designing Lead Scoring Models (A1 to D4).
- Evaluating Profile Fit vs. Engagement Activity.
- Automating lead transitions between marketing and sales.
- Best practices for "Cold Lead" re-engagement.
Module 7: Automation & Program Canvas
- Introduction to the Program Canvas for backend data automation.
- Data Cleansing: Using the Contact Washing Machine.
- Automating repetitive tasks (e.g., updating fields, moving contacts between lists).
- Listener steps and AppCloud triggers.
Module 8: Integration & App Cloud
- Understanding the Oracle AppCloud ecosystem.
- Integrating with CRM (Salesforce, Microsoft Dynamics, Oracle CX).
- Synchronizing data: Leads, Contacts, and Marketing Activities.
- Web Tracking: Implementing the Eloqua tracking script on external websites.
Module 9: Reporting & Insight Analytics
- Introduction to Eloqua Insight (powered by BI).
- Standard Reports: Email performance, Campaign Analysis, and Form submissions.
- Creating Custom Dashboards and Scheduled Reports.
- Analyzing the "Closed-Loop Reporting" (CLR) cycle.
Module 10: Advanced Administration & Deliverability
- IP Warming strategies and Branding.
- Managing the Master Exclude list and Global Unsubscribes.
- Data Privacy & Compliance (GDPR/CAN-SPAM).
- Troubleshooting common implementation hurdles.
Get Started with a Demo
Key Features of our Training.
Expert Trainers
Learn from experienced professionals and industry experts with real-world knowledge.
Hands-On Training
Gain practical experience through real-world scenarios, projects, and interactive exercises.
Customizable Corporate Training
Tailored solutions to meet the unique needs of organisations and teams.
Certifications & Assistance
Courses are aligned with international standards and we also help you to prepare for globally recognised certifications.
Global Recognition
Trusted by individuals and enterprises worldwide, with a track record of successful alumni and partnerships.
24 x 7 Expert Support
We have a 24x7 online support team to resolve all your technical queries, through a ticket-based tracking system, for a lifetime.
Testimonials
Success Stories in Their Own Words
“Joined to better understand the marketing side. The training was surprisingly accessible and focused on practical cross-team workflows. I’m now having much more productive conversations with our marketing department. A very well-designed course indeed!"
Kaushalendra Sawarn
Sales Ops Analyst
“A brilliant, well-structured course. The faculty’s passion was contagious, and the real-life campaign walkthroughs made everything click. Iteanz provides a superb, stress-free learning environment from start to finish. Highly recommended!”
Tricha Pahi
Social Media Lead
“Unparalleled focus on performance optimization within Eloqua instances. Learning systematic A/B testing frameworks and lead scoring logic has directly improved our MQL velocity. Faculty was an industry expert, not just a trainer.”
Samriddhi Shukla
Digital Strategy Manager
“Course rigor in advanced segmentation and API-triggered journey building was exceptional. The instructor provided real-world, scalable solution patterns. Iteanz's follow-up with updated platform notes was a significant value-add for my technical implementation.”
Danish
Senior Marketing Technologist
FAQ's
Will I get placement assistance?
Iteanz is providing 100% placement assistance on our key courses. We help you with career counseling, Exams on Key courses, Mock Interviews and Technical Interviews Tips.
Landing an interview proves that you have the job-specific skills for the position, but how do your interview skills stack up? Also, Soft skills are often the most important factor in showing you're the best candidate for the job.
Hence we are conducting FREE TRAINING on Soft-Skills worth Rs-25,000 to all Iteanz students which will help you to attend the interviews with more confidence.
Can I attend a demo session before enrollment?
Yes. We arrange a free demo for all the courses either in the Classroom or Live-Online demo. Please fill the demo request form to schedule a free demo.
What if I miss a class?
You will never miss a lecture at myTectra. You can choose either of the two options:
Classroom Training:
- If you miss one or a few classes we can give a backup class based on the trainer and your convenient time.
- In case you miss many classes, we can reschedule your class with upcoming batches or other running batches based on how many course topics you have completed so far.
Live-Online Training:
- View the recorded session of the class available in your LMS.
- You can attend the missed session, in any other live batch.
What if I have more queries?
Just give us a CALL at +91-80-468-10331 OR email at info@iteanz.com
What are the payment options?
Payments can be made using any of the following options and a receipt of the same will be issued to you automatically via email for both classroom training and Online training.
- Visa Debit/Credit Card
- American Express and Diners Club Card
- Master Card
- PayPal
- Net Banking/Wire Transfer
- UPI Payment such as Google Pay, PhonePe, Paytm
- Cash/Cheque/DD ( Not for Online Training )
Where do the classes take place?
For Individual:
Classroom Training - Bangalore
Live-Online Training - Globally
For Corporates:
Classroom Training - We deliver classroom training for corporate in more than 20 countries. Send us an Enquiry Now!
Online Training - Globally
* All of the classes are conducted live online. They are interactive sessions that enable you to ask questions and participate in discussions during class time. We do, however, provide recordings of each session you attend for your future reference.
Who are the Trainers?
Our Trainer’s are chosen not only for their knowledge and expertise but also for their real-time experience in the respective courses.
Career Services
Placement Assistance
Resume & LinkedIn Profile Building
Exclusive access to Iteanz Job portal
Access to Soft Skill Enhancement
Mock Interview Preparation
One-on-one career guidance
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